Monday, November 8, 2010

Metal - The Product Of Choice

My recent trip to Metalcon in Las Vegas was very enlightening. Metalcon is the annual International convention for the metal construction industry. This was their 20th anniversary. I have been involved with nearly every Metalcon but have been a consistent instructor and presenter for over 10 years. The most significant thing I took from the program this year was the clear recognition metal roofing is the number one choice of performance exterior products. Of course I have always believed metal was the best but when another non-biased and significant industry also feels the same way, that is enlightening!

As I am sure you will agree, Solar energy is quickly becoming a much higher priority at the Local, State, Federal and International level. This energy source is so attractive because it is free, dependable and abundant. We are truly just seeing a “tip of the iceberg” on what this energy source can provide for us. The Solar industry is very focused on the roofing industry because roofs are the most practical and available foundation for solar collection devices. The obvious roofing choice for the solar industry is metal. Yes, metal. That is simply because metal is the only practical roofing material that will outlast the solar collector material! Of course Slate will also outlast the solar material but remember I said practical.

There are a growing number of solar product manufacturers that are developing and building products that can easily be incorporated into metal roof systems. This industry will explode in the coming years and it is safe to say solar will be a significant part of the construction and remodeling industry from this point forward. Solar does have a long way to go and as with all technological advancements, a more attractive price point as the technology becomes more widespread and developed. All the more reason to make the choice and go with metal now. Why replace your roof with a non metal product only to have to replace it again when you incorporate solar in the future? And you will likely incorporate solar. Metal just makes sense. It always has, and this is just another significant benefit supporting that statement.

I am so encouraged by our industry and the progress by the leading manufacturers and industry associations within it. It is so enlightening to be surrounded by people dedicated to make our lives better while ensuring a more sustainable and friendly environment for the generations to follow. I can guarantee I could not say that if I was involved with any other roofing/siding product. Thank goodness I became involved in the metal industry, the product of choice. - Posted by Jerry Iselin, President, Metal Roof Specialties, Inc.

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